![best practices ux apps google best practices ux apps google](https://developers.google.com/photos/images/ux-guide-action-button1.png)
And what’s he or she doing in those 15 seconds? Scanning.
![best practices ux apps google best practices ux apps google](https://uploads.toptal.io/blog/image/127844/toptal-blog-image-1546398283996-44aa92a5754e9130fdc553e483e39659.jpg)
![best practices ux apps google best practices ux apps google](https://learnui.design/blog/img/ios-vs-android/nav-top-of-screen.png)
We know both from personal experience and from marketing research that the average user spends around 15 seconds on a web page. No one in the 21st century is sitting down with your exciting piece of tech and devouring it slowly, page-by-page, or darkening the room they’re in so they can experience it immersively and fully with no distractions. Let’s stop for a second and be honest with ourselves: your newly designed app, or interactive webpage, or shiny piece of software.isn’t a novel or a film. Consistency can take many forms: visual, functional, internal, and external, and more.Įxplore more in order to understand the nitty-gritty, but don’t forget this common UI principal and fundamental UX design problem when designing any piece of tech. If the user experience feels jilting, confusing, or doesn’t remain grounded in a similar aesthetic or flow, there are probably other apps you can use, so you’ll be likely to leave and never return. No matter how good its customer service or information architecture. If on page 1 the character is tall, dark and mysterious, and on page 2 he does a pratfall and giggles about a “fart” joke, you probably won’t continue reading the novel. While this might be due to plenty of things, one primary issue that keeps users from continual engagement with tech is lack of consistency. This means consistent design and simple human-computer interaction.Īs has found, 75% of all apps downloaded in the Google and Apple app stores get opened once and never again. And that immersion comes from designing a consistent and continual experience. Design for Consistencyĭesigning a powerful user experience is, in some ways, like creating a great film or a well-written novel: if you want your user to stay engaged with the app/website/software, you must keep them immersed in the world you’ve created. But in order to get there, it’s important you account for design elements and fundamentals. You may very well make the next big leap in interaction design which changes the game for everyone.
#Best practices ux apps google how to#
But still should speak to how important it is to know what you’re doing, and to think about how to do what you’re doing the best way before you just jump in.ĭesign isn’t universal. Which isn’t to put pressure on the design process. So when we talk about “user design” and “user experience” we’re talking about designing for one of the most fundamental of contemporary human interactions - and for nearly everyone. One defining experience of the modern world is that everyone is a user - a user of computer technology, of mobile technology, of AI, of apps, of interfaces, and more.